influencer outreach email template
Jan 12 2021 4:42 AM

Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Ideal for: Brands who want to reach out to micro-influencers who are just getting started. Focus on that part of the process more than anything else and you’ll be able to see actual results from your efforts. With that in mind, we recommend that you treat the templates as exactly that; templates for you to personalize. For brands embracing influencer marketing, the best resource available today is a good outreach email. Find contact information by using Respona’s Automation Setup. How to personalize: Explain why the prospect should trust you to make an infographic for them and what you expect in return. If yes, I can provide you with more details about the launch so that you can write a detailed article. It’s important to look at the different types of articles that are appearing. In the next step of the process, we need to find the contacts for our prospects. No, don’t assign to people who work for the companies. Ideal for: Pre-launch startups that need to get some media coverage or companies that are launching a new product/service. This way, when they receive your email, they can see that you’re already following their updates and can put a face to the outreach. Easy, right? Your pitch should not ask the influencer what they can do for your brand. Also, it’s interesting to see that your online audience is growing so fast. In the last part of the post, you got an email marketing framework that you can use for creating effective influencer outreach templates for your own campaign. The ones that have a higher number of experts are a good resource to pull from and will make things easier on you. People are also blocking traditional advertisements so it’s important not to waste money on devices using ad blockers and focus on channels that people trust. Using a tool like Respona, you’re able to find the people who might be interested in collaborating with you and start working with them. A great way to do this is by reaching out to people and asking them if they’d be interested in reviewing your products. How to personalize: Do your research and mention an excerpt of something the prospect has said online, e.g. in an interview. Knowing this, use the templates provided here wisely and always try to add your own personal touch in them. How to personalize: Mention why you’re sending your “exclusive” email to that prospect and what are you trying to achieve. Once we click “Save” and then “Continue”, we’ll see how many of the entries in our CSV file have been identified by Respona. Saw one of your recent posts promoting [Brand] and said to my team:“We’ve got to bring [First Name] to work with us!”. Type #1: Brand Outreach Email Templates. It requires emails, followups and sometimes cross-channel communication. The reason why I’m reaching out is because we could help each other out. It’s also important to note that, according to Oberlo, 80% of consumers have carried out a purchase after having seen the product recommended by an influencer. I hope you won’t have to say too many bad things about our product! What kind of content are they posting? Really liked how you mentioned that {Insert Excerpt}. Could we get you onboard as well? Builds familiarity with your prospect. Let me know how that sounds and we can jump on a call to discuss things further. Influencer marketing is a powerful way to promote your brand. Even though templates are generally good — in the sense that you don’t have to invest time writing them from scratch — they’re not effective for too long. Even though we’ve shared the email we’re going to use earlier, I want to keep in mind that the way you’re reaching out to someone can — and most likely will — be affected by the niche or industry you’re in. You may think it’s better to be broad in your pitch so you aren’t sounding demanding or too specific, but you don’t want to create more work for the influencer so it’s better to outline exactly how you would like them to participate. Let’s get a bit deeper into why influencer outreach is important for your business. Author’s Note: The follower count of the influencers you’re trying to reach out to is, of course, important. I like how you said that {Insert Excerpt}. Simply using the reaction emojis is a good way to start, but if you can leave a comment or share the content to your own followers, that will create a more lasting impression. Influencer outreach email templates Influencer outreach is a lot like a sales process. For example, you have to consider the relevancy between the influencer’s audience and your audience, the engagement rate the influencer receives on their posts, their specific opinions on things, and whether or not they’d be a good fit for your business. How to personalize: Mention a recent article that your prospect will most likely remember — avoid mentioning old articles. Cold emailing can be effective, but only if it’s done in an honest and respectful way. However, we always recommend that you’re respectful of people’s time and don’t push them to get a response. Ideal for: Bloggers who want to reach out to other bloggers in their niche, usually with a blog size that’s the same as theirs. How to Craft The Perfect Influencer Outreach Email (+6 Free Templates) Step #1: Identify the right influencers. Additional resources: How to Reach Out to Influencers: 5 Simple Steps (+ Template). How to personalize: Mention one of their recent posts promoting a brand that’s relevant to yours. Author’s Note: We’ll use LinkedIn as our example for how to connect with influencers, but you can apply these same tactics to any social media platform. Managing your inbox and starting building relationships. You now have 22 outreach emails to help you get higher response rates and run more successful email campaigns. Getting a response is another. How to personalize: Mention one of their recent posts promoting a brand that’s relevant to yours. I saw that, up until recently, you were mentioning us on {Page URL}. [Name] here with [Company Name]. In order to make the process of writing the influencer outreach email easier, you can use some great templates. That one email is the only Read More... Feel free to get intouch with us via email. Google — and all search engines for that matter — like high-quality content and links. LOG IN START FOR FREE. How to personalize: Connect with the person you’re reaching out to on LinkedIn or Retweet one of their recent Tweets prior to reaching out to them and include a “P.S.” to mention something they’ve achieved. In fact, Backlinko has found that only 8.5% of outreach emails receive a response. This one will be useful mostly for SaaS and tech companies who’re looking for affiliate partnership opportunities. These are the exact fields we mapped earlier. Connecting with influencers before you reach out shows that you are really interested in forming a relationship rather than just cold emailing people. Before reaching out to the influencers in your list, you need to do one more thing: You have a perfectly crafted pitch that you’re excited to put into practice. This means that you have to be sure as to what kind of automation you want to run, as this will help Respona find the best contact information for you. Additional resources: Guest Blogging on Steroids – What Even the Best Guides Forget to Mention. Let me know how that sounds and we can jump on a call to discuss things further. I know you're very selective about the companies you work with, that's why I only wanted to reach out to you about a product your audience would get a lot of value out of. Email Outreach Template to Help You Get Started. You can use email outreach templates to build backlinks, generate leads, make connections with influencers, improve customer experience, and build your brand. What you need to understand is that influencer marketing isn’t about hashtags, beautiful photos, and fancy giveaways. Through the campaign, they were able to get over 12,000 contest entries, the followers on their Instagram account increased by 41,000 users, and sales increased by 24.2% while their competition struggled. Respona will tell you how many of the attributes were successfully mapped and how many we still need to map. P.S. Thank you for that — we really appreciate it. Additional resources: What Are Inbound Links & How to Build Them (Guide for 2021). My name is [Name] and I am a [Job Title] at {Company Name}—{Something about the company}. The majority of people do not respond to cold emails. I’ve been following your blog for a while now and just wanted to say that I really like your writing style. This is a powerful alternative to traditional advertising or promotional tactics, as discussed by Digital Marketing Institute. How to personalize: Do your research and mention an excerpt of something the prospect has said online, e.g. Can you add any insights or did it spark some follow up questions? Author’s Note: Similar to LinkedIn, you can comment or share any of your prospect’s Tweets or any other social media channel they’re active on and publish content on. Ideal for: Big blogs and publications for which you’ve identified keyword gaps based on their content, or business, competitors. Is that something you’d be interested in?Let me know how that sounds and we can jump on a call to discuss things further. You don’t need me to tell you how important inbound links are when it comes to organic growth. The first step of the process is to build your list of influencers, but where do you begin? However, most people nowadays are doing PR outreach wrong. Ideal for: Pre-launch startups that need to get some media coverage. We’ve actually written a few in-depth articles about [Topic] in the past, and our design team has put together a really neat infographic to go along with it! You are a SEO software company and you’re trying to find SEO experts to connect with and form a connection. The Follow-up Email Template. Once you’ve compiled a list of potential influencers, I suggest you prioritize … If you want to learn more about how campaign automation works in Respona, make sure to watch the following video: In our case, since we’re not inserting blog posts (or anything else that could contain an author name), we’re interested in reaching out to the right people from inside the company or (ideally) the SEO expert herself. We’re already working with blogs like [Blog A], [Blog B], and [Blog C]. When you’ve reviewed everything, you can launch your campaign by clicking on the button “Launch Campaign”. Show them that you share the same values. It’s used mainly by influencers and people who generally have an audience and want to monetize it. If you’re running an e-commerce business and you’re reaching out to influencers in your niche, you’ll need another outreach approach than if you’re running a software business, as in the example we’re using as a case study. Both of these things can improve your search engine rankings. Yes, assign up to {1-9} person/s regardless of whether an author is assigned. You don’t want to have an open-ended deadline or allow them two weeks or more to think about it because it’s likely they’ll forget about it and move on to something else. Do you know how many emails influencers receive every day? Author’s Tip: This option is mostly recommended for PR campaigns. This will give Clayton his first opportunity to get familiar with you and your brand. Discover the amazing work from our users. Now, we’re going to click on “Select” and then “Add custom fields”. Hi [influencer’s name], I’m [your name] from [your company]. We’ve been monitoring your work and see you’re doing a great job with [Topic of Interest]. Here’s what your csv file will look like: Now that you have a solid foundation of Instagram influencers and influencers from other popular social media channels,  what should you do? Loved the way you said {Insert Article Summary}. How to personalize: Mention other reviews that your prospect has done in the past, especially for businesses that are relevant to yours. Scaling often Read More... 47% of email recipients decide to open an email based on the subject line alone. These templates will differ depending on the approach that you want to take. My name is [Name] and I am a [Job Title] at [Company Name]—[Something about the company]. The first template to check out is one by Aaron Agius from Louder. I’m always looking for ways to expand my blog’s reach and get more exposure. The best way to fill your posts with those two elements is by collaborating with other bloggers — people who’re doing the same thing you do. Yes, assign up to {1-9} person/s only when no author is assigned. If you have a delimiter on your csv file, you need to choose it from the list or choose “Other” and add it there. Step #2: Know what you want to say. Would you be interested in discussing a collaboration between us? You’re the only one who knows about this. Most Helpful 5 Influencer Outreach Templates in Email Marketing In order to help you go through the initial outreach smoother, there are templates that you can use in your email marketing endeavors! Here are two email examples to get you started. Guest Blog email. {First Name}, need some extra help with your products? An exceptional influencer message will win over the influencers so that they participate in your influencer marketing campaigns. Ideal for: Bloggers who want to reach out to popular bloggers in their niche. How to personalize: Mention another affiliate who’re already working with you and even provide an average of what they’re making per month by promoting your products and services. How to personalize: Mention why this might be interesting to your prospect, e.g. When we don’t want to use the author name as a way to assign contact information to a prospect. The key here is to make sure your target audience matches the followers or connections of the influencer you want to reach out to. If you want more of it, … Let’s start with the “Expert Round-up“. Before you begin your process of reaching out to influencers, it’s first important to understand what influencer outreach is. We can [How You Will Provide the Products for the Review]. What we’re going to do first is start a new campaign. Yes, only if the authors work for the company associated with the URL. We like your teardowns — mind doing one for us? I’d be happy to share your post with our [# of followers] followers on social media to drive traffic to the article once you add [Your Post/ Company/ Product]. How to Use the Templates: Introductory Note. Watch G interview famous sales experts. How to personalize: Do your research and mention an excerpt of something in the post you’re referring to. PR outreach is one of the best ways to connect with people who have the same goals, ambitions, business aspirations, and pain points as you do. From there, we need to give our new campaign a name. Ideal for: Influencers who want to start monetizing their audience. It’s a win-win situation – I guess you know that already. My name is {Name} and I am a {Role} at {Company Name}—{Something About The Company}. We’ve been following your (blog, social media profile, etc.) How to personalize: You’re talking about their writing style, so it makes sense to mention an excerpt from something the prospect has said in one of their recent posts. Engage with people already positively influencing your audience — go beyond liking their content to sharing or commenting. I’d really appreciate it if you could place the link back where it was. Cold blogger outreach strategy for link building/PR is a catch-22. Ideal for: Link reclamation, e.g., pages that used to link back to one of your pages but don’t link anymore. You’re among the people who’ve had the biggest impact on me and my business. A few months back he run a big giveaway in his country and managed to bring four relevant influencers on board. When we don’t want to reach out to anyone else from the company except for the opportunities we’ve assigned in the previous step. In general, keep in mind that there’ll be differences based on the niche or industry you’re in. Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. Last but not least, for all the templates you need to keep in mind that; Brand pitching is one of the most common ways to establish new business relationships with brands in your niche and start mutually beneficial partnerships. With that in mind, we’ve compiled 4 influencer outreach templates by the type of campaign to help you begin successful partnerships with top influencers. Join the largest sales automation family. Make adjustments, personalize them, and don’t act like someone who just downloaded a template and started shooting off emails. Avoid being annoying but one follow-up email is a good idea to pay influencer’s attention to your offer. You need both volume (more prospects) and personalization to see significant impacts. If you’re a new brand, you may be struggling to build your audience and therefore have limited reach. By commenting, you’re opening up a two-way conversation and by sharing their content, you show the influencer that you find value in what they’re sharing. Newer or smaller brands typically don’t have a large marketing budget so this is a smart way to reach new people without having to pay lots of money. Once you’ve identified a set of … In other words, the more opportunities you wish to assign contact information to, the more credits you’re going to need. My name is [Your Name] and I’m helping brands like [A], [B], and [C] sell more products online. The question is: Where do you get started? But, with so many people out there trying to get published on big and smaller publications, it’s really difficult to publish guest posts that will allow you to link back to your website. Here are three unique templates to help your outreach emails get seen and even get you replies. On the email page, ensure that the influencer’s name is present in the Send to field, enter a subject line in the Email Subject field, and select an email template from the Email Body drop-down list. How to personalize: Make sure the event/achievement you’re congratulating your prospect for is actually important. You’re asking influencers to take their time to perform these actions so you don’t want to waste their time with a lengthy pitch. Working with people who have influence in your niche is an essential part of any successful content marketing strategy. This is particularly useful when you’re trying to reach only the authors of the page you’ve chosen for your outreach campaign. Hey ( influencer name ) reach as top influencers, but it ’ s use an example secret... Show my appreciation for your brand ve identified a set of … a case. Time Period } now you in some way giveaways ) more than anything else you may be struggling to your! 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