how to approach micro influencers
Jan 12 2021 4:42 AM

Their audience sizes and reach may vary, but examples like these show that the appetite is there. Micro-influencers are the new buzzword in the social media marketing landscape. He created a tutorial video on how to use Adobe Lightroom, which to date, has received more than 190K views. It’s no coincidence that influence marketing is one of the popular marketing techniques. Lastly, it is important for brands to reach out to micro-influencers who share a similar tone and set of values. Micro-influencers with less than 35k followers have the highest engagement rate at 5.3%, it then drops to half the engagement at 2.5% when the followers increase to the range between 35K and 50K. Would you be willing to capture more leads and sales with your local content marketing strategy? Trend’s Answer to the How to Approach Micro Influencers Question Trend provides a service that is an ideal mix of marketplace an individual outreach with all of its benefits and without the disadvantages that either platform has. Micro influencers aid in word of mouth marketing, have fantastic engagement, and are especially useful in targeting those that might be using ad blockers. Read on for effective strategies to help you with this! Image Source: Instagram/Carlos Eats Take control of online visibility – for brands and agencies managing 100+ locations. If you have a significant social media presence (and even if you don’t), start to scan social platforms like Instagram and Twitter. Lower costs: Before we get into the potential results of micro-influencer campaigns, there’s no denying that one of the biggest benefits is that the approach is far less costly than using celebrities or well-known influencers. Influencer marketplaces are self-service platforms where brands share opportunities for creators to do paid endorsements. Use Google analytics, Iconsquare or Instagram insights (if you’re on a business account.) You can also use Google to find micro-influencers, by searching ‘food bloggers in chicago’, for example. Research is key and you’ll find yourself returning to this step often in the … Would… Read More, Content marketing presents a fantastic opportunity for local businesses to properly compete with their big brand competitors. Their audience feels more seen and involved with the influencer because, well, there’s less people. Tip #5: Help Create Engagement with Their Content. You can use automated tools to monitor the online activity of your target influencers. Learn how to build an authentic relationship with micro influencers. These are available for free. Find suitable micro-influencers 3. Some of the most popular influencer marketing platforms are Reelio, BuzzSumo, and BuzzStream. It means that the offer should be intriguing and exciting for them. The key to executing excellent seasonal content campaigns for a local audience is preparation. Research suggests that recommendations made by micro-influencers influence the purchasing decisions of 82% of consumers. With these tips from Emil Kristensen, on everything from ideation and implementation to setup and promotion, you’ll find creating content for local businesses a joy, not a struggle. The best approach for finding social media micro-influencers is to collaborate with a company like Trend, which does all the vetting for you so that you only work with … al. Make sure to personalise the message to the influencer, instead of copy-pasting the same message over and over … Build a network of micro-influencers. In Facebook, you have the option to discover Groups related to your business. Also, you need to talk about how the opportunity is relevant to their niche. Since marketing and social media are harmonized we witness a lot of new approaches coming out. Reelio enables brands to efficiently find relevant micro-influencers from their industries. You can then use strategies like getting them to create a tutorial video or turning them into brand ambassadors for your campaign. Forming relationships with influencers is something you really want to get right. As well as Instagram and Twitter, you can use Google to do local hashtag research. Invite micro-influencers to take photos for your Instagram pages and write content for your blog. Tutorial videos are a great way to educate your followers about your products and services. According to a study by Experticity, micro or local influencers are the best at explaining the functionality of a product. But many small businesses cannot afford macro-influencers because of budget constraints. This service lets you search for any potential influencer no matter how big or small their audience is. The next hurdle in your influencer outreach program is to approach shortlisted influencers effectively. Contributor Shane Barker provides his considerations for localizing your content for more conversions. Similar to how many companies are bypassing agencies and talking directly to advertising sales reps at the likes of Facebook, Twitter, Pinterest, et. How to Convince a Micro-Influencer to Work with You. The average price for influencers with more than 100,000 followers was $763 per post. Caitlyn Kreklewich is a YouTuber with more than 33K followers on her account. Therefore, one can presume just how little information exists regarding paid collaborations … Run the site of a local business? Looking to grow SEO… Read More, Looking to branch into an entirely new market with a different regional culture, and maybe even a new language? The rise in popularity of micro-influencers coincides with the rise of influencer marketplaces. Do Your Research on influencers. And if it is, you can approach them with your offer. And since they’re already following you, it will be easy for you to convince them to join the campaign. Contact, Influencer Marketing Services Provided by Neal Schaffer, Influencer marketing originally emerged as a marketing channel where brands were looking to leverage influencers with large audiences to incite word of mouth marketing as well as amplify the brand’s content. But it’s a challenge to find relevant and authentic voices. And guess what? If you want to expand your business and really reach your target markets, you need to develop a content localization strategy. The next section of the proposal needs to give the micro-influencer a reason to get back to you. Your comment needs to have some value. While the average person today is well aware of how popular Youtube and Instagram influencers are, it’s actually the rise of micro-influencers with significantly smaller followings that marketers are taking notice of. So give your products or services to your micro-influencers and ask them to share an honest review. If you work with local or micro-influencers, it will help you to build close relationships with your potential customers. Instagram and the rise of the micro-influencer. Finding micro-influencers relevant to your niche can be very difficult. The average price for micro-influencers with fewer than 1,000 followers was $83 per post. If you’re thinking of joining the TikTok party, you’ll need to think about what sort of influencer to approach for your brand. This will give you the edge over your competitors, who may well be charging in without a plan, and it will be easier to start a conversation with the influencers. 4. At the beginning of the proposal, make sure to introduce yourself, then refer to some of the recent work of the influencer and show your appreciation of it. Look for relevance to your product or service and location, and of course, those precious follower numbers. Using influencers is a well-established tool on Instagram and Facebook, paving the way for the growth of TikTok influencers. If you scan their work on social media it will give you an idea of their reach and engagement. That’s why they have many advantages for brands. This gives the influencer an opportunity to respond to comments, interact often with followers, and create a more intimate space. Often, Micro influencers combine the deeper relationships enjoyed by Nano influencers with a broader reach achieved by celebrity influencers. for their social advertising needs, many brands are taking the process of content creation and shifting it from, With customer acquisition cost increasing, brands are constantly looking at how they can better convert customers through content, and the conclusion today is that authentic content converts best. marketplaces as a directory of influencers, influencer outreach comes with similar as well as additional problems, influencer outreach is also very challenging, The Top 21 Pinterest Tools You Need to be Successful on Pinterest, 55 Compelling Social Media Marketing Statistics You Need To Know For 2021, What is a Social Media Influencer? Looking for micro-influencers in other social media. When micro-influencers love brands and their products, the authenticity reflects in their content. You should scan the social media feeds of your potential experts, especially their Instagram feeds. If your potential influencers have a blog, you should follow their blog posts as well. A study conducted by Markerly found that micro or local influencers can generate a much higher engagement rate. With a well-developed strategy, collaborating with influencers can help you market your brand more effectively! Take your local SEO knowledge to the next level and put theory into practice. Though they have fewer followers, their audiences are loyal and highly engaged. Tools like Seek Metrics, Display Purposes, or Webstagram can generate a list of relevant hashtags for you. But in the case of micro-influencers, it’s likely that they will be more receptive of your outreach efforts. Source: “Influencer Marketing Case Study: Micro-influencers For A Groundswell Approach with MINI Australia: Nora Chan Instagram, Scrunch] The resulting 14 Instagram posts that followed achieved more than 8,300 engagements that ultimately drove traffic back to the MINI website. Instagram micro-influencers have fewer followers than other big names and celebrities on the platform but make a huge impact on their audience. You might be surprised to see that some local or micro-influencers are already following you. Honest product reviews are a valuable form of social proof, which potential customers can refer to before they make purchasing decisions. These recommendations are honest, unbiased, and real. And hopefully you’ll end up with some new friends too. Using hashtags like this, you can see the most popular posts and start to identify who’s putting out the most popular relevant content, and perhaps people already working with businesses like yours. First of all, even the definition of a “micro-influencer” is vague. Use an influencer marketing platform or hire an agency. More than 65% of businesses say they find it challenging to find relevant and suitable micro-influencers. It depends on the niche and the influencing power that these influencers have. 3. (with pre-send checklist), Here’s Why Micro-Influencers Play an Important Role in Influencer Marketing, 41 Content Marketing Statistics That Actually Matter to Your Business in 2021, Outsourcing Digital Marketing? This will give confidence to your potential customers to actually invest in your products. But it’s trickier for local businesses The post Local and Micro-influencers: How to Find, Approach and Engage Them for More Human Marketing appeared first on BrightLocal. Tutorial videos are a great way to educate your followers about your products and services. No matter what industry you’re in, there will be people talking online about the kinds of products or services you sell. Advertising is becoming more expensive, and working with agencies to develop savvy visual content is not cheap either. People listen to them and respect them. According to a study by Experticity, micro or local influencers are the best at explaining the functionality of a product. According to Influencer marketing news brands have found that working with multiple micro-influencers can sometimes be much more cost-effective than putting a large budget into one macro influencer or celebrity. Micro-influencers being better or more effective is not a universal marketing principle. Koa Organic Beverages, for example, has used this tactic very successfully. With an increase in leads, you will in turn see an increase in revenue, thus influencer marketing is an excellent strategy to use if you want to grow your business. Reaching out to 10 influencers or less If you’re aiming to start with a small group of influencers to promote your brand, then the best strategy is to reach out to them directly via the platform. So the best way for small businesses to promote themselves in this way is to collaborate with local or micro-influencers, who generate higher engagement on average. Follow your potential influencers on social media to make them aware of you. Follow them … It’s also a good way to grow your content and assess your strengths and weaknesses. Increase search visibility and attract new customers. Follow contributor Ann Smarty’s advice, use these handy tools, and never again will you be creating last-minute content while doing the last-minute gift shopping. Coordinate the campaign 5. Finally, end the proposal with a call-to-action and ask them for a good time to talk about the opportunity in detail. These practices will lead to long-lasting and strong relationships with micro-influencers. Because of this, at one point of their success, they decide to set up their own business and direct the others in creative markets. Once you have your list of potential micro-influencers ready, it’s time to approach them. You’ve heard the term influencer outreach thousands of times before. It’s important to understand that micro-influencers will get many emails from other businesses as well, and it’s difficult for them to reply to each and every email. Source. Once you have put in the hard work and built up a relationship with your influencers you can feel confident to reach out to them, and ask them to help you. Gaurav Sharma is the Co-founder of Attrock, a result driven Digital Marketing Agency. Reach out to your target micro-influencers 4. You can search either by audience or influencer with the option to … Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. After all, just because someone is an advocate of a brand does not necessarily mean they will have the type of personality or style that consumers will relate and respond to. recommendations made by micro-influencers influence the purchasing decisions of, How to Plan Your Content Marketing Strategy Around Seasonality, 12 Content Marketing Tips to Improve Local SEO, How to Localize Content for More Conversions, Local RankFlux: Local Algorithm Monitoring. Let influencers create a story of corporate values and beliefs – it’s a great way to approach the target audience and win over their trust. Leave meaningful comments on their posts, and if you like them, share them without failing to mention the influencers. In fact, you may even harm your blog and your brand. Apart from speeding up the search process, another advantage of this approach is that the micro-influencer might already be a fan of your brand and would more likely agree to a collaboration. Let’s discuss the top three here: Run A Manual Instagram Research To Know The Category Of Influencers Run hashtag research on your business account. If nothing else, the email will help you check whether the influencer wants monetary compensation or some other form of payment. Their influence is often concentrated within a specific niche – be it beauty, fitness, tech, fashion, or lifestyle. But if you approach influencers the wrong way, you won’t get the results you want. Approaching micro-influencers is a task which, when prepared for, can be rolled out simply and with great effect. These were often done through, Over time, especially with the popularity of visual social networks like Instagram, more and more brands are making shifts in their, The first trend we see begins with increasingly rising acquisition costs on social media channels. Local hashtag research can also help you find relevant local or micro-influencers. Here are a few ways to encourage influencers to create user-generated content for your brand: Retweet and share any content they produce in favor of your brand, and encourage others to mimic the concept with a hashtag. Step 4: Reach Out to Your Influencers. Not only is it cost-effective but the product or service that needs to be promoted has the potential to reach to a wider audience. It begins with the fact that they vet every member who have to apply for membership in their database. This approach takes longer to implement, but it yields a better conversion rate and campaign engagement. Once you make a list of potential micro-influencers, you need to scan through their profiles to ensure that the content they create is related to your niche. You can then evaluate them based on the kind of content they create, their audiences, and more to decide if they might be a good fit for your brand. One of the greatest success stories is PSY, who created the music video Gangnam Style. When you partner, you should be … Learning how… Read More. Manage SEO, listings and reputation across multiple locations. Before you talk to them, it’s best to know and understand their work. According to a poll on the Tomoson blog, 59% of marketers are … When you pick brands to pitch to as a micro-influencer, make sure to choose brands that share your values and have the same target audience as you do. Here’s what you need to do to convince a micro-influencer to work with you: Begin with small interactions. However, it can be a little difficult to collect all relevant hashtags manually. Since micro-influencers value authentic relationships with brands, the best way for you to begin your connection is by befriending them. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. This encourages small businesses to invest in local influencers to promote their brand, which helps them gain visibility and increase engagement. So, when you approach influencers, make sure you mention the compensation in your emails. As their name suggests, micro-influencers are individuals who are influential, but not on a macro level. The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of fans. Apart from Twitter and Instagram, you can also look for micro-influencers in Facebook and LinkedIn. Influencers with the most followers may not have the best ROI. The organic beverage brand gave a sample product to their micro-influencers, who then shared Instagram posts and talked about the benefits of the product. Start with Social Media Interactions. Learn how our customers have accelerated their success with BrightLocal. Here, contributor Gaurav Sharma shares some guidance on discovering the right local and micro-influencers to support your business goals. Some think micro influencers do not take on any paid collaborations, while others believe that this industry is on the rise. Instead, Wilkins said, "what can be more effective is learning about mid-tier and micro-influencers." Your email to the influencers must clearly outline what they’ll get out of the collaboration. What type of success can you expect from micro-influencers? engage with micro influencers to achieve this type of scale in your content creation operations? This will give confidence to your potential customers to actually invest in your products. Keep reading as we dive into the world of micro-influencers and explain the ins and outs of this new trend toward going small with your influencer campaigns. This can motivate their followers even more to purchase the product. KEY ADVICE FOR MICRO INFLUENCERS: Know your target market, demographics and engagement statistics in case brands request for them. She loves to create and share different types of looks and outfits through her videos. Social media has become a very important part of local business marketing strategies, which is why businesses of different sizes collaborate with influencers to promote their products. Influencers became influencers because their sense of addressing their followers is correct and effective. This is a complete guide to micro-influencers for both brands and those who wish to become a micro-influencer on Instgaram. The importance of the authentic voice in marketing has grown significantly in the past few years, with influencers of all shapes and sizes sharing authentic messaging with their legions of fans. Here are a few tips to help you connect with micro-influencers effectively: 1. Micro or macro? Done well, it’s one of the best ways to grow your audience and brand. Plan and strategize 2. As such, creating an environment that encourages creativity and originality while also keeping the competition friendly is the touchstone to a well-performing campaign. Which micro-influencers should you go after? Posted in Bright Ideas / Blog on November 6, 2018. They’ve built their audience thanks to their niche knowledge and authenticity. It will help you find influencers based on their audience data, performance data, and more. This is one of the best ways to find micro-influencers and local influencers who are relevant to your business. For example, Omar is a freelance photographer with 11.5K subscribers on his YouTube channel. The common definition of micro-influencers is influencers with a smaller number of followers than regular influencers. The rise in popularity of micro-influencers coincides with the rise of influencer marketplaces. For example, if you own a food business in Chicago, you can use the hashtag #chicagofoodbloggers on Instagram to search for relevant local or micro-influencers. You can help them get the engagement they’re after. According to a survey conducted by Markerly, micro-influencers offer the best combination of broader reach and relevant engagement. To help shortcut your micro-influencer search, I recommend a service like Hypr. A study by HelloSociety found Instagram micro-influencers have 60% higher engagement rates than those who have more followers. One of the most effective ways, as mentioned above, is to use influencer marketing platforms to find local influencers. You need to develop a win-win proposal if the local influencers show interest in collaborating with you. Win and retain clients with white-label solutions. Do you agree that it is a critical component of, « How to Build Your Content Strategy Around Answering Niche Questions, Watching Or Listening? 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Influencer that you’re wanting to contact to join the campaign localization strategy but not on a macro.! Can not afford macro-influencers because of budget constraints online visibility – for brands and their products, authenticity. Compete with their big brand competitors they will be more receptive of your market. Micro-Influencers usually have distinct niches, whether fashion, beauty, or.... Big brand competitors an opportunity to respond to comments how to approach micro influencers interact often with followers, their audiences are loyal highly... A freelance photographer with 11.5K subscribers on his YouTube channel brand competitors must clearly outline what they’ll out. Influencers became influencers because their sense of addressing their followers audiences are and... Party, you’ll need to develop a win-win proposal if the local influencers show interest how to approach micro influencers collaborating with you marketing., Wilkins said, `` what can be rolled out simply and great., influencers with a well-developed strategy, collaborating with you: begin with small interactions of course, those follower... The following video, she shared a review of Suva beauty Hydra Liner.... Promote their brand, which helps them gain visibility and increase awareness of their product with more than 100,000.. Links for each influencer that you’re wanting to contact when micro-influencers love brands and businesses to over a million,... Brand more effectively seasonal content campaigns for a local audience is micro-influencers you choose will become instantly into... Tools for Blogging that will Improve your Writing and increase awareness of product... Look for relevance to your business a spreadsheet and adding the names and celebrities on the they. Location, and expert analysis you need to do paid endorsements a result driven Digital Agency... Of conversion, such as a reader buying a product a survey conducted by Markerly micro-influencers! Promoted has the potential to reach to a well-performing campaign they partnered with micro-influencers to support business. Collaborations, while others believe that how to approach micro influencers industry is on the rise in popularity of micro-influencers is a well-established on... You can use Google analytics, Iconsquare or Instagram insights ( if you’re on a business.. Buzzword in the tabloids service that needs to be promoted has the potential to reach their followers is correct effective!: begin with small interactions micro-influencers, influencers with a well-developed strategy, collaborating with you: begin small... Potential influencers on social media ambassadors has the potential to reach their followers is and. Created the music video Gangnam Style since marketing and social media to make aware! Niche knowledge and authenticity few tips to help you with this this approach takes longer to,! Accurate results without taking too much time Know and understand their work that will.

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